Calvin Klein's new CK ONE campaign is a genderless celebration
Introducing CK ONE; a new genderless collection of Underwear and Jeans, alongside CK EVERYONE; a clean fragrance influenced by Calvin Klein’s iconic CK ONE fragrance.
While we love the product - it's created from 79% naturally derived ingredients, it's vegan, recyclable and comes in a folding carton that contains 30% post consumer recycled materials - we also love the campaign shots...
The campaign message is “I am one, I am many. I love everyone of me.”
Shot by Glen Luchford, the campaign features a group of modern multi-hyphenates being the stars of the campaign, such as musician and actor Eliot Sumner, skater and photographer Evan Mock, musician and makeup artist MLMA, rapper and dancer Priddy the Opp, and models Cara Taylor and Parker Van Noord. The campaign explores and showcases the collective individuality and breaking down the status quo. It is a strong celebration of pushing those boundaries, gender norms and definitions.
The CK ONE jeans collection includes logo tees, graphic hoodies and timeless denim silhouettes, that feature denim vests, mom and dad jeans as well as skirts and shorts with raw hem cuts. Alongside the CK ONE underwear collection which includes graphic prints with bold-all-over monogram logos, new colorwaves and repeating roses. It also includes a Recycle capsule, featuring underwear and t-shirts made from recycled plastic water bottles.
CK EVERYONE is a new fragrance for all generations, influenced by the authentic and youthful-mind. It is a clean and genderless fragrance which has notes of citrus that uplifts with zesty organic organic, alongside a blue tea accord and cedarwood base. The CK EVERYONE bottle features the iconic CALVIN KLEIN UNDERWEAR waistband.
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