Behind the scenes: Moochi’s swimwear shoot

Staying true to the brand’s signature aesthetic, Moochi’s new swimwear line is equal parts chic and minimalistic. With a strong focus on form and fit, each of the seven pieces is flattering and boasts interesting detailing.

“With careful attention given to how each piece fits and supports the body, we feel this range represents a complete collection, with something for all women – whatever her shape or style,” explains Moochi creative director, Kellie Taylor. She adds, “having worked with swimwear early in my fashion career, I wasn’t at all surprised to find through this design journey that while the trends may change, the fundamentals remain the same – swimwear must make a woman feel confident, comfortable in herself and happy about what she is wearing.”

The range is complimented by classic summer essentials including slides, printed tees, straw hats and a cap.

See gorgeous behind-the-scenes imagery from the shoot below:

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The collection is available in store and online from today.

Images: Leena Park