Top Sustainable Travel Destinations
In today's travel landscape, sustainability isn't just a nice-to-have—it's a priority. In 2016, just a third of Kiwi travellers (30 per cent) considered themselves to be travelling sustainably. Fast-forward to today, and that mindset has shifted dramatically. Booking.com's Sustainability and Travel Report 2025 reveals that 90 per cent of travellers want to make more sustainable choices.
Kiwi travellers are increasingly seeking ways to tread lightly, support local communities, and protect the places they love exploring. This growing movement reflects a shared commitment to keeping travel meaningful, responsible, and sustainable for future generations. To mark its 10th research edition, Booking.com shares a list of accommodations featuring third-party sustainability certifications worldwide.
Kaiteriteri, New Zealand
Tucked away in the breathtaking Abel Tasman region of the South Island, Kaiteriteri is a picturesque seaside town serving as the southern gateway to the renowned Abel Tasman National Park. Kaiteriteri is most famed for its lush native bush and secluded bays. A stop on the Abel Tasman Great Walk, the track can be tackled in full or enjoyed in shorter sections, with water taxis, kayaks, and seal spotting boat tours available for visitors. Discover Awaroa Beach, nicknamed 'the people's beach' as 40,000 locals banded together to purchase the land when it was listed for sale. This initiative has ensured its accessibility and conservation efforts are upheld.
Where to stay: Kimi Ora Eco Lodge is surrounded by native bush and is located just minutes from Kaiteriteri Beach, making it the perfect spot to relax and recharge. The name 'Kimi Ora' means 'seek health' in te reo Māori, and that's precisely what this peaceful retreat is all about. Guests can enjoy European-style spa facilities, vegetarian meals, and scenic walking trails, all while supporting eco-friendly practices like solar water heating and local conservation work by the Tasman Bay Guardians.
Pataua, New Zealand
At the heart of Pataua's eco-conscious efforts is the Tahi Nature Reserve—a certified Global Ecosphere Retreat. The reserve practises environmental restoration, biodiversity protection, and cultural preservation, giving travellers the chance to explore thriving wetlands, native bush, and birdlife while supporting regenerative tourism. Just a short drive away, you'll find Whangārei Falls and the stunning Mount Manaia Walking Track, offering unforgettable hiking experiences with panoramic views.
Where to stay: Hiwi at Tahi Eco Retreat is the ultimate escape to Northland. Unwind at a private sanctuary that blends rustic charm with refined comfort. With a cosy fireplace, farm-style bathtub, and sweeping ocean views from your terrace, it's the perfect spot to slow down and reset. Wander the surrounding nature reserve, where native bush and thriving wetlands reflect years of dedicated restoration. Listen to the birdsong, breathe in the sea air, and experience a stay that connects you to the land in every way.
Den Haag, Netherlands
The eye-catching city of Den Haag (The Hague in English) is one not to miss. In the Netherlands, cycling is more than just a way to get around; it's a way of life. Visitors can take a guided bike tour and enjoy the picturesque streets and green spaces like Zuiderpark, which hosts community gardens and promotes biodiversity. Spend the day soaking up the sun, strolling along the lively boulevard, or enjoying fresh seafood at a beachfront café. From exploring the Binnenhof complex, spying out iconic works from Johannes Vermeer at the Mauritshuis or relaxing on the shores of the North Sea, visitors can enjoy a sustainable yet energetic city that brings together urban life with nature.
Where to stay: De Plesman is a luxury lifestyle hotel in Den Haag, housed in the historic former KLM headquarters. Awarded the Green Key (FEE) sustainability certification, the restored 1939 building blends original architectural elements with modern design, offering stylish rooms, serviced apartments, and unique event spaces. Guests can enjoy the Albert Bar & Lounge, Restaurant Suus, a gym and a cinema, all within a hotel that keeps its aviation heritage while embracing contemporary comfort and sustainability.
Hamburg, Germany
Hamburg is a port city that blends urban innovation with a commitment to sustainability. With an extensive network of parks, green rooftops, and low-emission zones initiatives, this city is an excellent destination for a city break. Hamburg's HafenCity district, one of Europe's largest urban redevelopment projects, has transformed a former port into a vibrant district of trendy cafés, modern architecture, and cultural spaces like the Marco Polo Terraces, a prime example of sustainable living. For a unique perspective of the city, take a sailing trip on the Hamburg Outer Alster and enjoy stunning skyline views from the water.
Where to stay: The Clipper Boarding House offers stylish, spacious apartments in the heart of Hamburg's Portuguese Quarter, just a short walk from the harbour and city centre. Guests can enjoy easy 'on foot' access to Hamburg's top attractions, restaurants, and shops. Awarded the GreenSign certification, this aparthotel is designed for short and long stays. The apartments feature modern amenities, including kitchenettes and comfortable living spaces, providing a home-like experience for travellers.
Ankara, Turkey
Located in the centre of Turkey, Ankara, the country's capital, is embracing sustainability while preserving its rich history and cultural heritage. Visitors can wander through the charming streets of Hamamönü, where traditional Ottoman houses and cosy cafés create a nostalgic atmosphere or explore the bustling bazaars for authentic Turkish delights. Those wanting a more informative experience of the city can take a private tour of Anıtkabir and other major landmarks, immersing themselves in the history of Ankara. Whether discovering the lively bazaars, sampling local cuisine and Turkish coffee, visiting museums, or enjoying its green initiatives, travellers can experience this dynamic city with a lighter environmental footprint. 
Where to stay: Boasting two sustainability certifications, the Green Key (FEE) and Türkiye Sustainable Tourism Program, Divan Ankara is a stylish and comfortable hotel in the heart of Ankara. The hotel offers modern amenities, spacious rooms, a full-service spa, a fitness centre, and excellent on-site dining. The prime location is within Ankara's cultural and business hubs, making it a great choice for leisure and business travellers.
Geneva, Switzerland
The beautiful city of Geneva, lying at the southern tip of Lake Geneva, is where sustainability and sophistication go hand in hand. The city offers a range of attractions, including the Palais des Nations, a grand architectural landmark and a key centre for international diplomacy, the famous Flower Clock and the bustling Place Bourg-de-four. And for those seeking something sweeter, a chocolate-tasting tour & Old Town visit is a must-do. Travellers can take a day trip to discover the charm of the Swiss Riviera. With a scenic drive through the Lavaux UNESCO vineyards, a visit to Chaplin's World, and a first-class steamer cruise to Chillon Castle, this will be an unforgettable journey through stunning landscapes!
Where to stay: The Adina Apartment Hotel Geneva has been awarded the Green Key (FEE) sustainability certification, making it perfect for short and long stays. The hotel offers spacious apartments with kitchen facilities, making it a convenient and flexible choice. Guests can enjoy modern amenities, including a fitness centre, indoor pool, and restaurant serving local cuisine. The property's location in Les Avanchets allows easy access to Geneva's major attractions, with on-site parking and electric charging also available.
Puebla, Mexico
Puebla is known for its culinary history, colonial architecture and ceramics. The city is increasingly becoming acknowledged for its growing commitment to sustainability. Visitors can explore the historic centre's vibrant, energetic, colourful streets while stopping at the Puebla Cathedral, a stunning UNESCO World Heritage Site. To experience the city's gastronomic wonders, visitors can take a food tour of the city for a truly authentic experience. Head to Parque Ecológico de Puebla, one of the city's largest green spaces that covers 143 acres—a true natural retreat in the heart of the urban landscape. For a bird's eye view of the city, ride on the Star of Puebla, a towering Ferris wheel, or venture to the Great Pyramid of Cholula, which offers an intriguing glimpse into Mexico's ancient past.
Where to stay: City Express by Marriott Puebla Centro, with its excellent location and modern amenities, is just a short walk from the historic centre. Rewarded with a LEED sustainability certification, the hotel offers spacious rooms, TVs, and private bathrooms. Guests can also enjoy complimentary Wi-Fi, a fitness centre, and a free shuttle service within a ten-kilometre radius.
Seoul, South Korea
Seoul, South Korea's bustling capital, is a fusion of ancient traditions and modern innovation. Experience the neon-lit streets of Gangnam for trendy nightlife and serene temples and palaces. Visitors can immerse themselves in South Korea's vibrant pop culture by joining a K-pop dance class. A guided tour is also a great way to see the city through a local lens, visiting top attractions such as the beautiful former Royal Palace, Gyeongbokgung Palace or the National Folk Museum. Travellers wishing to take home some newfound skills and knowledge can learn to cook and shop like a local with this cooking class and authentic market tour. 
Where to stay: Sofitel Ambassador Seoul Hotel & Serviced Residences offers a luxurious 5-star experience in the heart of Seoul. Located near Seokchon Lake, the hotel offers guests stunning city and lake views from elegantly designed rooms. Guests can choose between two on-site restaurants and enjoy spa facilities, a swimming pool, and a well-maintained club lounge. Having been awarded the Green Key (FEE) certification, the hotel prides itself on its commitment to sustainability, implementing practices such as eliminating single-use plastics and sourcing ingredients from local organic farms.
Roanoke, USA
Tucked away in Virginia's Blue Ridge Mountains, Roanoke is an under-the-radar destination, making impressive sustainability strides while offering outdoor adventure and small-city charm. Visitors can indulge themselves in the local culture with food, history, and cultural tours of the city while also experiencing the 'complete streets, ' a concept where streets are developed to accommodate all users, including vehicles, bikes, scooters, and pedestrians. A preference for something more rooted in nature? Then, the self-guided tour of Blue Ridge Parkway might hit the spot: a chance to enjoy serene lakes and picturesque trails. 
Where to stay: Boasting three sustainability certifications, Hotel Roanoke & Conference Center, Curio Collection by Hilton located in a prime position in Roanoke, close to major attractions such as the Science Museum and Virginia Museum of Transportation, is a family-friendly hotel offering an array of activities. Guests can enjoy different dining options, relax and recharge in the fitness centre, enjoy spa services or visit the Salt Foot Sanctuary.
Note to editors:
*Research commissioned by Booking.com and independently conducted among a sample of 32,000 respondents across 34 countries and territories (500 from New Zealand). To participate, respondents had to be 18+ years, have travelled at least once in the past 12 months, must be planning to travel in 2025, and be either the primary decision maker or involved in the decision-making of their travel. The survey was taken online and took place in January 2025.
**Destinations are selected from the top 500 destinations selected based on volume of properties with an independent third-party sustainability certification and sorted by highest percentage share of overall properties that have an independent third-party sustainability certification. The destinations were slightly curated to ensure geographic distribution.
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