Step ahead of the curve: YOURS footwear release artwork to match sneakers in new collection

One of our favourite sneaker brands YOURS has marked the launch of their new collection by releasing a series of limited edition artworks. Joining forces with Designworks’ Auckland creative team, the nine works were created using paint, which was photographed in-house and then manipulated through various processes. Check out the nine pairs of sneakers and each of their matching artworks below. Just like the local label’s minimalist, stripped back footwear, the concept behind the art was to capture the essence of each shoe. In each photograph each style of shoe is represented by a molten blob of colour; graphic, glossy and richly pigmented in hues of black, gold, turquoise, navy, vermillion and toffee. Project leader Nick Riley says the design and personality of the shoes themselves provided the inspiration for the artworks. With monikers like Venkman, Torrance, Kleinfield and Crick, each shoe (and artwork) also bears the name of a cult Hollywood movie character. With only a limited-edition run of A2 hand signed prints produced (five of each), prices start at $200 for an unframed print. So if you’re a YOURS fan, head to the YOURS website and get yourself an awesome new pair of kicks and matching shoe art for your wall. And 'Like' the page here on Facebook. [gallery link="file" columns="2" ids="5047,5046"]   [gallery columns="2" link="file" ids="5048,5049"] [gallery columns="2" link="file" ids="5050,5051"]   [gallery link="file" columns="2" ids="5053,5052"] [gallery link="file" columns="2" ids="5054,5055"]   [gallery columns="2" link="file" ids="5057,5056"] [gallery link="file" columns="2" ids="5058,5059"] [gallery link="file" columns="2" ids="5061,5060"] [gallery link="file" columns="2" ids="5063,5062"]