The crew at WORLD are a bit backwards, aren't they? In a good way, of course! Going against the grain as they always do, our mates at WORLD are launching straight into a 50% off sale this Thursday, rather than building up to the big discount. But it's only for one day! This Thursday 3rd July, WORLD will go on 50% sale storewide throughout their boutiques. Throw a sick day or get down in your lunch hour to take advantage of this major sale. It goes without saying they have an endless supply of seriously cool gear. Visit WORLD online here for more information.