The countdown to Christmas is officially on and Tiffany & Co. is celebrating in the only way they know how. Introducing this year’s holiday campaign starring none other than all-around style muse and international ‘it’ girl, Hailey Bieber.
In true festive spirit this holiday campaign debuts in the form of a short film, starring Hailey adorned in Tiffany & Co. jewels and shot by Mario Sorrenti in New York City with photography by Raymond Meier. The Tiffany & Co. x Andy Warhol campaign film brings the holiday season to life in a larger-than-life party filled with diamonds, Tiffany Blue Boxes and no-rules attitude.
Inspired by Pop art sensation Andy Warhol, the campaign pays homage to the artist’s legendary Factory and love for the holidays. Bieber plays the part of a glamorous hostess throwing the ultimate holiday party. As the partygoers trickle in, Bieber is the star and centre of attention, handing out Blue Boxes to the guests in attendance. Celebrating into the night, guests exchange exceptional gifts, such as Jean Schlumberger’s iconic Bird on a Rock brooch. A Christmas tree made entirely from Blue Boxes makes one thing clear: there’s no holiday party like a Tiffany & Co. holiday party.
“This holiday season, we wanted to celebrate Andy Warhol and uplift his connection to Tiffany & Co. by taking inspiration from the iconic greeting cards that he created for our clients in the ’50s and ‘60s,” said Alexandre Arnault, Executive Vice President, Product and Communication. “The campaign video brings these elements together by paying homage to our longstanding relationship with one of the world’s most celebrated artists.”
In addition to the Warhol-inspired film, the House will also offer exclusive Tiffany & Co. x Andy Warhol limited-edition designs available in-store and online with everything from tableware and tree ornaments to playing cards and more.