Van Cleef & Arpels introduce Flora Breeze—the most luxurious flowers for the season
This holiday season, Van Cleef & Arpels continues to enchant with a stunning update to its iconic Rose de Noël collection. For the first time, the Maison introduces vibrant turquoise to its signature winter rose with a new trio of pieces: a Pendant, Clip, and Earrings. These creations capture the essence of winter’s vitality, with each petal delicately sculpted at varying heights to evoke the natural volume and grace of a flower in bloom. The turquoise stones provide a fresh pop of colour, imbuing the collection with warmth and lightness—perfect for the festive season ahead.
In addition to the Rose de Noël, Van Cleef & Arpels also celebrates its ongoing love affair with nature through three other floral collections: Frivole, Lotus, and Fleurette. The Frivole pieces, with their heart-shaped petals and mirror-polished gold, reflect the delicate beauty of flowers in full bloom, while the Lotus collection draws on the symbolism of beauty and purity, with diamonds set in various techniques to bring the lotus flowers to life. Both collections embody the Maison’s unparalleled craftsmanship and its ability to evoke nature’s elegance through jewellery.
The Fleurette collection, a hallmark of Van Cleef & Arpels since the 1920s, also receives a modern edge this season. Featuring resized motifs and the gleam of white gold and diamonds, the pieces frame the face, neck, and hands with elegant ease. Whether worn as a pendant or earrings, these flowers offer an enduring glow.
These new floral creations reflect Van Cleef & Arpels’ dedication to beauty, nature, and craftsmanship—values that continue to define the Maison today. With each piece, Van Cleef & Arpels invites us to celebrate the season’s joys while offering timeless treasures that will continue to captivate for years to come. Whether as a holiday gift or an enduring addition to one’s collection, these pieces are a reminder that the beauty of nature can be simultaneously fleeting and eternal.
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