Snapchat filters on the runway at NYFW

Whether it be the dog, deer, bee or flower crown, everyone has used a Snapchat filter at least once during their time on the app. Spanish fashion label Desigual has taken the filter craze one step further at their NYFW runway show with several models rocking Snapchat inspired makeup and accessories.


#preview Snapchat inspired make up for @desigual show ! ? #DesigualNYFW #nyfw #backstage #snapchatfilter #model

A photo posted by Valentina Frugiuele (@fwstreetstyle) on

Inspired by the #NoFilter hashtag on social media, all models wore minimal makeup with moisturised skin, freckles and rosy cheeks uncovered, while several models rocked the Snapchat filter look. With the help of coloured paper, M.A.C. Cosmetics pigments and paints, and a bit of creativity the augmented reality overlays were brought to life on the runway. 

Known for their fun, bright and colourful approach to fashion, Desigual's collection is full of patchwork, print, pattern, and now a slice of pop culture.

Check out the fun filter looks below: 


Photos: Getty/Cosmopolitan