Ready-to-wear luxury: adidas x Gucci collection
Sport, spice and everything nice. Gucci is known for its eclectic designs and thinking outside of the box, and the adidas x Gucci collection is no exception. Designed by Creative Director Alessandro Michele, adidas x Gucci is the perfect intersection of luxury and streetwear. Combining the signature colours and monograms of Gucci with the iconic trio of lines synonymous with adidas, the collection redefines luxury. It pays homage to the sporting heritage of adidas while simultaneously celebrating the creativity and innovation of Gucci.
Comfort and style like you’ve never seen it before. The ready-to-wear collection reimagines retro sportswear silhouettes in a variety of future-conscious material fabrications across polyester, cotton and viscose. Energetic patterns are a central theme of the collection, with stripes and checkers featured on the legs of track pants, bags, shoes and more.
Reinterpretation is a founding principle of Gucci. Alessandro continuously explores avenues for the brand to grow and expand their fashion horizons. The collection reimagines trademarks of the House of Gucci, contrasting the iconic Horsebit loafers with the contemporary, yet timeless adidas Three Stripes.
Adidas and Gucci are achieving the impossible with their collaboration: making athleisure cute again. Even Carrie Bradshaw couldn’t say no to this 70s colour palette. Although working from home has become the new normal, there’s no need to sacrifice our style.
Launching on June 7th across select Gucci stores, dedicated Pop-Ups, online and the adidas CONFIRMED app, the adidas x Gucci collection is certain to level up your loungewear.
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