Presenting the new and improved Gucci Bamboo 1947 Bag

Fresh off of the premiere of ‘House of Gucci’, we’re feeling a noticeable nostalgia for the past. With this longing for old times comes the revival of an old Gucci treasure. A little piece of history with a big place in our hearts, the Gucci Bamboo 1947 Bag is a fashion icon in its own right. 

Remix takes a dive into the archives, discovering the rich history of the new and improved Gucci bag. 

Cho Gi-Seok

In 1947 post-war Italy, traditional raw materials were scarce and hard to come by. This led to enterprising founder, Guccio Gucci, and the house’s Florentine artisans’ decision to use bamboo for the bag’s handle, a material that was both lightweight and durable. The bamboo bag quickly became an instant emblem of the fashion house and went on to be the go-to accessory among Hollywood’s leading ladies in the late 40s, consolidating its status as an innovative icon around the world.

Everett Glenn

Taking inspiration from the bag’s rich history, Alessandro Michele has modernized the classic piece. The renowned design forges a connection between past, present and future, representing a reiteration of heritage and an iteration of the creative directors own legacy within the House.

The Gucci Bamboo 1947 Bag has been reimagined with contemporary twists. Bragging its original sophisticated silhouette and classic bamboo handle, the bag has been upgraded with interchangeable leather and Web straps, various size options and a vibrant colour palette. The bamboo bag we know and love, with a modern flair. 

Maddalena Arcelloni

To celebrate the launch of the new line, the House invited nine international creators to collaborate on a digital project. Each one was asked to share their unique vision of the Gucci Bamboo 1947 through the creation of an artwork spotlighting the bamboo handle bag. Through various photographs, illustrations, paintings and videos, the line is brought to life through myriad lenses, each presenting a personalised vision of the revisited icon.

Participating talents include photographers Maddalena Arcelloni, Lou Escobar, Katja Mayer, Theo Liu Xiangyu, Cho Gi-Seok, and Suzanne Saroff and artists Nico Ito, Samson Bakare and Everett Glenn.

Nico Ito

While the bag is iconic in design, it can be personalised to its wearer. The top handle bag comes in three sizes: medium, small and mini. All sizes come in cuir leather, white leather and black patent leather, while the small and mini sizes are also available in a vivid palette of hues including bright orange, marigold yellow, pink, azure and bright green. Different design combinations evoke basic, precious, playful and disruptive attitudes, but all feature the traditional stylistic choices of the original Gucci Bamboo 1947 Bag. 

Lou Escobar

Gucci continually redefines luxury while celebrating the creativity, Italian craftsmanship and innovation at the core of its values. The makeover of this iconic bag not only shows Gucci’s forward-thinking approach to the future of fashion, but also takes joy in celebrating the House's rich history and heritage. 

Take home a piece of the past with the Gucci Bamboo 1947 Bag.