The North Face x Gucci: Everything you need to know about the collab
A collaboration of epic proportions, The North Face x Gucci partnership is as unique (and as satisfying) as a marmite and chip sandwich.
It just works...
The collection and it's campaign, celebrates the spirit of exploration (both literal and metaphorical). Whether it be exploration of places, or the discovery of cultures, Creative Director Alessandro Michele continues to cater to the curious, presenting Gucci products as tools that "push the wearer into different territories."
The North Face is known for outfitting those who seek adventure. But there are also deeper parallels between the stories of Gucci and its new partner. Travel leads to self-discovery and Gucci empowers wearers in their quest to celebrate and express their own characters and personalities.
Set in the Alps and shot by Daniel Shea the campaign for the collaboration leads the viewer through a trip to the great outdoors with a group of Gucci-clad hikers on a lakeside camping quest.
The collection comes to life in a series of stills and videos (see below), and keep your eye out on Gen-Z app, TikTok where you might also see the hikers in action...
Colourful 70's inspired candid moments of wholesome group activities like kayaking are reminiscent of holiday snaps and simpler times, effortlessly showcasing the bold hybrid products. The campaign’s 70’s aesthetic pays homage to when The North Face was a thriving outdoor retailer based in Berkeley, CA.
Love finding an easter egg in film? Back then, the brand shared a factory and storefront adjacent to Credence Clearwater Revival’s practice studio, whose iconic song “Bad Moon Rising” is actually featured throughout the video...
The cross-category collection is made up of ready-to-wear, soft accessories, luggage and shoes for both men and women, of course with the addition of some unexpected pieces linked to the adventurous world of The North Face, including tents and sleeping bags.
Both brands are commitment to eco-sustainable activities, with the luggage containing ECONYL, a nylon fabric sourced from regenerated materials (from fish nets, carpets and other scraps) that can be recycled and recreated, aiding in decreasing its ecological footprint.
You'll easily be able to spot a shopper with any pieces from the collection as the packaging comes in vibrant pink featuring The North Face X Gucci logo. The garment and carrier bags, boxes and pouches have also been strategically designed to reduce the environmental impact at every step of creation - kudos Alessandro!
A limited selection of The North Face x Gucci pieces will also be available on gucci.com, with some exciting online exclusives.
Watch the documentary here
CAMPAIGN CREDITS
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer & Director: Daniel Shea
Make Up: Thomas De Kluyver
Hair stylist: Alex Brownsell
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