Inside the Prada and Gucci shows at Milan Fashion Week

A clear highlight of Fashion Month globally, Milan Fashion Week brings together some of the world’s most prominent fashion houses, with a bevy VIP media, celebrities and fashion bloggers alike for a week of style, sunshine and SS18 inspiration.

Thanks to Peroni, Remix editor Steven Fernandez was on the ground in Milan to attend shows and go behind-the-scenes for your preview into the wonderful world of Milan Fashion Week.

Attending both Prada and Gucci’s Spring/Summer 18 collection shows, Steven made sure to snap, ‘gram, and post his way from inside Milan’s fashion precincts.

In between shows, Steven relished in the ‘La Dolce Vita’ attitudes so clearly embodied by Peroni Nastro Azzurro, and ingrained in the Italian way of life. We mean, what better way to unwind after a busy day of rubbing shoulders with the who’s who of Milan, than with an ice cold Peroni Nastro Azzurro in hand?


Remix editor @stevenfernandez enjoying an ice cold @peroninz after being awed by @prada's SS18 show at #MilanFashionWeek

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Following its inception in Rome, Italy, in 1963, Peroni Nastro Azzurro was born amidst Italy’s cultural revolution and economic boom. This era put Italy on the map as a famed tourist destination, rich in history across fashion, music, film and art.

As the masses came to experience ‘La Dolce Vita’ for themselves, the world recognised Italy’s style as one that possessed aesthetics, functionality, passion, and timelessness. The Peroni family sought to celebrate this boom by creating a product entirely new to the world of brewing – by creating the world’s first premium Italian beer.

Developed with the discerning customer in mind, Peroni Nastro Azzurro became a refined alternative for beer drinkers, and was named so in honour of the prestigious ‘Nastro Azzurro’ trophy, (meaning ‘Blue Ribbon’ in Italian), awarded to Italian liner the SS Rex, after crossing the Atlantic Ocean in 1933 in the shortest time.

Here, Steven shares his Peroni Nastro Azzurro experiences, the fashion trends to look out for, and the accessories that were on fire at this year’s Milan Fashion Week.

Miuccia Prada delivered a refreshing range inspired by comic books, with their highlight pieces being their futuristics kitten heels and 'gen-Z yellow' sneakers. Red and yellow dominated the runway, fully utilising the pop art feel of the collection.

Tasteful tiger stripes and comic printed handbags graced the runway, leaving us in pure admiration. But, the accessory that topped it off for us is the millennial shades. 

Kate Foley, Veronika Heilbrunner, Chaira Ferragni and Tina Leung were some of many fashion insiders at the event.

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Fashion industry's 'golden child', Alessandro Michele crafted a stellar collection which showcased his love for exquisite detailing and high fashion elements.

The show proved that millennial pink is going nowhere, with staple Gucci items such as matching blazer and pants in this show-stopping shade.

Runway looks were diverse and exciting as ever with influences from oriental looks as well as biker jackets laced with bright neon colours. The belt bag is also a must-have that we already have our eyes on!

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Cheers, Peroni Nastro Azzurro, for 170 years of producing Italy’s finest beer, and for teaching us a much more relaxed way of life while in Milan. Salut!

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