Cameron Dallas's Calvin Klein debut #swoon

Some things in life are inevitable, and Cameron Dallas posing for a Calvin Klein campaign is one of those things. The inevitability of the situation was no doubt increased after a mass of the 21-year-old internet sensation's fans bombarded the streets outside of the CK menswear show taking place in Milan earlier this year.

Dallas’s mix of internet popularity (exceptional follower count included), heartthrob status - and let us not forget, swoon evoking looks were the perfect combination to score him a CK campaign. His already existing relationship with the brand also helped - post Milan he's been featured on the brands Instagram and Snapchat.

The campaign has placed focus more on Dallas’s ‘boy next door’ as well as fun and goofy look and the photos were taken on the beaches of beautiful Malibu, pairing shirtless Dallas with babe Stella Lucia.

The images have a wholesome appeal and throw a different spin on CK campaigns when compared to some of the recent racier #mycalvins looks.

Take a peek at heart throb Cameron Dallas’s CK campaign below: