This new Fujifilm X-M5 camera is the ultimate summer accessory

As summer starts to heat up with promises of sandy beach days and music festivals with friends, the quest for the perfect companion to capture those unforgettable moments is paramount. Our pick: the new Fujifilm X-M5, the lightest addition to the acclaimed X Series, designed not just for photographers but for everyone craving to document their summer escapades. It is the perfect everyday, everywhere camera, blending premium performance with iconic Fujifilm design.

Weighing in at a tiny 355g, the X-M5 is a featherlight powerhouse, ensuring you can toss it into your beach tote or festival bag without a second thought. But its technical prowess means you can still capture all the memories from sun-drenched days at the bach and spontaneous road trips. This camera isn’t just a tool; it’s an invitation to seize the season.

The X-M5 is housed in a sleek, minimalist design that is a chic accessory to any summer wardrobe. With Fujifilm’s renowned Film Simulation dial, you can effortlessly switch between unique colour profiles (which are just like taking photos with Fujifilm Film, sans film camera), giving each shot that bespoke touch—perfect for sharing on social media or printing as summer mementos. This is a new feature for the brand, only realised with one other camera, where each simulation emulates the look of different film from the past. And whether you’re capturing the deep blues of the ocean or a busy crowd of friends, this camera’s 26.1-megapixel X-Trans™ CMOS 4 sensor ensures your images are rich and immersive.

But it’s not just about aesthetics. The X-M5 is equipped with AI-powered subject detection autofocus, making it a breeze to track fast-moving subjects—think surfers catching waves or friends dancing at a summer gig. Plus, the 6.2K/30P video recording and newly introduced 9:16 Short Movie Mode cater perfectly to the TikTok generation, meaning you can create eye-catching vertical videos that capture the essence of your adventures in high quality.

For photographers, content creators, and anyone wanting to capture their summer, the X-M5 promises a seamless shooting experience. Anywhere you go in the months ahead, this camera needs to be in tow.

FUJIFILM-X.COM/EN-NZ