The Museum of Ice Cream
For the month of August, New Yorkers can experience ice cream like never before with delicious new pop-up the Museum of Ice Cream.
Created by ice cream obsessed designers and artists, the new space includes include a Cone Room, a Scoop Room, a Chocolate Chamber, a Sprinkle Pool and the chance to contribute to the world's largest ice cream sundae.
There's even a 'Tinder Land', in which guests use a custom app to find their perfect ice cream flavour!
The pop-up announcement caused epic meltdowns over the city and within weeks the event completely sold-out - that’s 30,000 tickets sold.
Check out the images below:
Images: EDDIE ENG/HYPEBAE