Did you see this at R&V? Meet the Smirnoff Mixer

Screen Shot 2014-12-27 at 2.21.54 PMMeet the Smirnoff Mixer, a concrete truck that has been retrofitted to transform it into a giant cocktail mixer! Yes, this is an actual thing! Inspired by its #PurePotential campaign, Smirnoff will be launching the Smirnoff mixer over the New Years period and will be found parked up at Baywatch campsite in Gisborne and Rhythm and Vines, where it will be mixing Smirnoff drinks and providing water to festival goers. When the Smirnoff Mixer the bowl spins one way it mixes the drinks, when it spins the other way it delivers the liquid to the top of the bowl and through a chute where it will be served by bar staff. Watch the video below! The liquid is loaded into the tank using food grade vessels that are poured into the silo at the back of the truck keeping the process in line with health and safety standards. Smirnoff will also be serving water to people to help them pace themselves throughout the festival. ‘Smirnoff’s #purepotential idea is about looking at everyday objects in a new and exciting way, whether that’s making a cocktail from odds and ends in your fridge to completely repurposing a cement truck as potentially the worlds largest drinks mixer - it’s all about experimenting and having fun,’ says Smirnoff’s Lana Blair. If you’re heading to Baywatch and/or Rhythm and Vines, make sure you check this baby out. We'd love a drink mixed in a concrete mixer! Life tick! If you have other ‘concrete plans’ (sorry, had to!), then follow the Smirnoff Mixer action on the Smirnoff Instagram here. [video src="http://youtu.be/ZFAuBIDFn3A​" size="auto"]