Coach Platinum: the scent every modern guy didn't know he needed

One thing us modern Aucklanders have down pat is the art of the weekend getaway. We flee the city by 6pm on Friday, find a nice AirBnB, spend the weekend imbibing in Matakana, surfing in Raglan, relaxing in Waipu. We return refreshed, ready to don our heels or our suits for a fast-paced week of city hustle and bustle. Iconic New York design house Coach has just created the perfect fragrance to take you boys from your weekend adventures to Monday mojo, while keeping you sophisticated and smelling FANTASTIC the whole time. 

Bruno Jovanovic, master perfumer, was inspired by the feeling of the open road in the creation of Coach Platinum. He captures the elegant way of life of the confident, adventurous Coach Guy who loves to escape the city, even though his city hustle is always effortlessly on point!  

Coach has modern luxe down to a fine art while remaining intriguingly unique, and Coach Platinum is certainly no exception. This dynamic scent takes those who walk past you from ‘What is that?’ to ‘Who’s that guy?’ with provocative opening notes of Black Pepper Oil, Pineapple and Juniper Berries, then the heart of the perfume resonates masculine florals and refined woods, all rounded out with addictive, leathery vanilla.  

The bottle itself evokes the magnetic energy of the scent, with luxe mirrored metal and nods to the legacy of the classic Coach patterning and horse and carriage.  

Any day of the week, sophistication goes hand and hand with a signature scent, and guys, Coach Platinum might just be yours. 


Available 13th August from Farmers, Smith and Caugheys, Ballantynes, David Jones, H & J Smiths and selected life pharmacies.