A stitch in time with Levi's®
The bohemian ease of the ’70s, the flamboyance of the ’80s, and the raw rebellion of the ’90s—each era distinct, each undeniably iconic. While their fashion and soundtracks remain etched in cultural memory, and there they stay, one brand has remained a constant through it all: Levi’s®. For AW25, the heritage denim label has rewound the clock, reinterpreting the silhouettes that have defined generations and reminding us why it has endured as a style mainstay.
A major highlight of the collection, fondly named Pause, Rewind, Playist the expansion of Levi’s®baggy and oversized fits—a family inspired by the exaggerated, super-wide silhouettes that defined ’90s teenage angst. Leading the lineup this March is the XL Superwide Jean, a flattering baggy jean with generous pooling at the hem, designed to be worn with everything from sneakers to sleek stilettos for that deceptive leg-lengthening effect.
Levi’s® encourages wearers to play with proportions, juxtaposing oversized styles with shrunkentanks or buttoned-to-the-top blouses. Meanwhile, the collection nods to the Golden Age of Western with delicate embroidery, denim cut-off vests, and short-sleeve camp shirts—heritage-inspired pieces that find fame in designs like the Mandy Blouse and Harlie Shirt. With this latest drop, all bases and tastes are affectionately covered, proving once again that Levi’s®is not just a pillar in fashion history but an enduring driving force for the future of fashion.
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