Will Jordan Joins Team Hallensteins
Loved for his blistering speed, agility, and remarkable try-scoring prowess, New Zealand rugby star Will Jordan is stepping off the field and into the fashion spotlight this season, joining forces with iconic Kiwi brand Hallensteins.
The heritage men’s fashion retailer has officially announced its new partnership with Jordan, positioning him as the face of an upcoming campaign that will spotlight the brand’s latest seasonal collections.
Known for its blend of fashion-forward designs and everyday versatility, Hallensteins sees Jordan as the perfect embodiment of its values—balancing style, performance, and the Kiwi spirit. As part of the collaboration, the All Blacks' star will feature in a series of campaigns that showcase curated selections from Hallensteins’ latest line, including the ever-popular linen shirts Jordan himself praised.
"We are incredibly excited to partner with Will Jordan," said Scott Best, Hallensteins' Head of Brand and Marketing. "New Zealand has a rich rugby heritage, and Will’s commitment to excellence aligns perfectly with our brand’s values. Jordan’s involvement will bring a fresh perspective to the Hallensteins brand, reinforcing our connection to New Zealand’s sporting culture."
In addition to fronting the campaigns, Jordan will participate in co-branded activations, in-store appearances, and various promotional events, allowing fans to engage with both the athlete and the Hallensteins brand in a new way.
Sharing his enthusiasm for the collaboration, Jordan said, “It’s great to be supporting the brand. Hallensteins has a strong history of success. I love their designs and the quality of the clothes, especially the linen shirts. I’m stoked to be part of the team.”
As summer approaches, Jordan’s involvement will showcase Hallensteins' versatile range of clothing, with a special focus on breathable fabrics like their popular linen shirts, tailored shorts, and casual streetwear—perfect for the warmer months ahead.
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