Tommy Hilfiger has launched a fashion challenge that Kiwis can enter

Tommy Hilfiger is calling on all social entrepreneurs globally to take on the Tommy Hilfiger Fashion Frontier Challenge

This is the third edition of the challenge which is only open until the 8th of March 2021... so stop what you're doing and listen up.

The aim of this global program is to assist businesses who are in the start-up and scale-up stage and who develop innovative solutions to drive a positive social impact on the fashion landscape. Since its kickoff in 2018, the challenge has awarded $594,303.50 (NZD) to entrepreneurs who stand up for what they believe in and who commit to fuelling change within their communities.

Building on Tommy Hilfiger's sustainability vision to Waste Nothing and Welcome All, this edition of the program aims to support and work alongside black indigenous and people of colour (BIPOC) entrepreneurs who are working to advance their communities and foster a more inclusive and positive future of fashion. 

Tommy Hilfiger aims to put a spotlight on entrepreneurs putting their heart and soul into making a positive social impact in the fashion industry. This year, he strives to showcase a more diverse range of perspectives in fashion, ideas, and communities. To do this he is targeting BIPOC entrepreneurs to include their voices and perspectives more affirmatively in the industry. "We have a responsibility to drive change across the fashion landscape, and I am honoured to further our commitment to inclusivity and equal representation through the upcoming challengeHilfiger said. 

Any entrepreneurs interested are invited to propose their project on how to create a more inclusive fashion value-chain. Applicants will be narrowed down to six finalists who will develop their project plans virtually with the support of Tommy Hilfiger as well as external subject-matter experts. They will also receive training from an experienced pitch coach prior to presenting their concept to a panel and audience at the global Tommy Hilfiger Fashion Frontier Challenge finals which are to be held in early 2022. 

Tommy Hilfiger has further extended an invitation to all consumers who are interested in joining the consumer judges to help decide this year's finalists. Consumer judges will be asked to narrow down the 50 finalists from a group of 200. Each consumer judge will be sent at least four applications to judge via the brand's online microsite. Applications to become a consumer judge can be made through and close on the 8th of February. 


The following program prizes have been increased from previous years, providing winners with greater finance and knowledge to grow their business idea... 

  • A total of $339,680.00 awarded between winners and a chance at an additional $25,476.00 for winning the "Audience Favourite Vote";
  • A year-long membership with global Tommy Hilfiger's internal experts;
  • A place on the INSEAD Social Entrepreneurship Program (ISEP) and,
  • A year-long INSEAD mentorship

The Tommy Hilfiger Fashion Frontier Challenge is trying to further their commitment towards better representation and diversity in their brand and help drive the changes we most want, and need, to see. While the fashion industry has taken some steps towards becoming more diverse, the bar is still low. Through this challenge, Tommy Hilfiger is attempting to grow that and provide a platform where diversity is fostered in the fashion industry.

If you are a kiwi interested in the focus of this challenge, then be sure to apply as soon as you can and get to work on your project proposal. This is too good an opportunity to pass and one that is super important in the fashion community today...

Tommy Hilfiger