Timeless Excellence with Cartier

Nothing exudes luxury quite like a Cartier time teller. If you’re looking to treat yourself to a piece of outstanding design or spoil a loved one with something special and enduring, consider the new Tank Must.


An icon in its own right, the Tank Must embodies everything Cartier stands for – elegance, precision and understated luxury. The first rendition of the Tank watch dates back to 1917 and has been adorned by some of the world’s most famous wrists, including vanguard Andy Warhol. More than a century on since its debut, the Tank has been reinvented for a more modern world. The Tank Must follows in the footsteps of its predecessor with the same classical conventions and bespoke craftsmanship, but reimagined with a 21st-century twist. 

“The Must watches are part of the maison’s heritage and legend. They have withstood the test of time thanks to their instantly recognisable style, but also their excellent craftsmanship which Cartier applies to all its creations right down to the smallest detail.” Pierre Rainero, director of image, style and heritage at Cartier.

Taking direct inspiration from the original Tank, the Tank Must features rounded brancards, revisited dial proportions, a pearl cabochon winding crown and the option of Cartier’s traditional ardillon buckle on the leather strap version – itself available in various colourways. Designed in both his and hers iterations, the Tank Must is the perfect addition to your collection of luxury timepieces.