PUMA collabs with the The Weeknd for their new campaign
Famous for his Michael Jackson-esque voice, sultry tone and more recently, his blossoming relationship with pop starlet Selena Gomez, The Weeknd has just added another string to his bow – fronting the new PUMA ‘Run the Streets’ campaign.
Decked out in the sleek new IGNITE Limitless sneaker, The Weeknd models the well-engineered, innovative new kicks with ease. Remind us why he hasn’t modeled before?
Speaking to go-getters, dare devils and rebels, ‘Run the Streets’ highlights the pursuits of those who live their lives to the fullest. Tailor made to withstand the stop-and-go vibe of city living, the IGNITE Limitless sneaker follows a street style-worthy silhouette, but with the added comfort and protection of a performance shoe.
Virtually recognizable from space, the PUMA logo emblazoned across the mid foot is just one of many features that make these sneakers this season’s must-have item. The play between matte textures and high shine elements combine with the IGNITE FOAM mid-sole offering superior cushioning, while the four-way stretch neoprene clam-shell construction provides a dynamic fit with breathable upper.
Fancy walking in the evenings? The reflective details offer max visibility even as the sun is setting.
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