The Remix directory of internet it-girls

Whenever we're stuck on what to wear or struggling to choose an outfit, we turn to our go-to internet it-girls for style inspiration and the best advice. This is your guide to the hottest fashion icons curated by the chronically online.

Image via @rubylyn

Ruby Lyn

Having always had an affinity for fashion, Ruby’s talent for styling unique pieces quickly turned her into an Instagram style icon. Now a full-fledged New Yorker, Ruby’s fashion content has been recognised by some of the biggest fashion houses in the industry – MiuMiu, Prada and Jacquemus to name a few. Known for her love of baggy track pants, layering, and ballet flats; the 24-year old describes her style as casual, comfortable and preppy on occasion.

@rubylyn

Image via @devonleecarlson

Devon Lee Carlson

Internet darling and OG Tumblr girl, Devon Lee Carlson co-founded Wildflower Cases with her sister Sydney after bumping into Miley Cyrus at an LA restaurant, where the popstar fell in love with their unique phone cases. Since then, DLC’s iconic smile and quirky style has made her social media’s sweetheart, and a muse for artists such as the neighbourhood, Charli xcx, and Billie Eilish. As a fashion authority of her own, Devon has collaborated with a number of brands from Gucci and Realisation Par, to Adidas and Balenciaga.

@devonleecarlson

Image via @gabbriette

Gabbriette Bechtel

Known for her iconic thin brows and killer smize, Gabbriette Bechtel is a woman of many talents. From walking at international fashion shows and fronting a punk rock band, to creating cooking videos on Tiktok, Gabbriette seemingly does it all. Black leather is a wardrobe staple for the model turned social media chef, with a style that pushes boundaries and matches her ‘rockstar girlfriend’ aesthetic. Now engaged to Matty Healy from the 1975, Gabbriette is the internet it-girl of the moment.

@gabbriette

Image via @vivianyrl

Vivian Li 

When she isn’t working as a scientist or crafting ceramics at her local pottery studio, Vivian Li is filling Instagram feeds with endless style inspiration. Whether she’s walking the streets of NYC with her dog Jellybean, or sitting beachside in Mallorca, Vivian’s content showcases a portfolio of outfits that effortlessly blend well-tailored basics with eclectic statement pieces.

@vivianyrl

Image via @emmachamberlain

Emma Chamberlain

From YouTube sensation to a repeated guest and Vogue interviewer at the inaugural Met Gala, Emma Chamberlain was the first internet star to successfully break into the world of high fashion, and be taken seriously. Renowned for her authenticity, her quirky personality and sense of style won the hearts of millions. Now attending Fashion Weeks all over the world with her stylist and friend, Jared Ellner, Emma is quickly making her mark in the prestigious fashion scene as the internet’s it girl.

@emmachamberlain

Image via @devapollon

Devin Apollon

Devin Apollon is like your internet big sister, and like a real-life big sister, she has the perfect wardrobe to ‘borrow’ from. Not afraid of experimenting with colour and patterns, Devin’s Instagram feed is full of fun yet classic outfits to recreate. Like a true internet-it girl, Dev shares her everyday New York City lifestyle with her loyal YouTube community, sharing everything from her daily outfits and beauty routines, to her gorgeous Daschund, Leo.

@devapollon