RUBY's new collection Diamonds has arrived
Wed Jul 16 2014
by Steven Fernandez
RUBY's new collection: Diamonds in the dunes - Spring/Summer
We relaxed over the weekend. The crew at RUBY
didn’t. On Saturday they released their Spring/Summer ’14 collection Diamonds
online and in RUBY boutiques nationwide.
collection is full of sandy hues and flowing silks. It has a dreamy Californian retro vibe, with prints influenced by tan python skin.
Shot in Sydney’s surreal Cronulla sand dunes by renowned Australian photographer Steven Chee
, the RUBY Diamonds
campaign captures the beauty of the natural environment at dawn. Check out some of the campaign shots in our gallery below.
Designs are perfectly typical of signature RUBY pieces. Silk pants, easy-to-wear long sleeves, patterned jeans, elegant dresses and playsuits are ideal for the crisper days and hot summer nights that are on the way.
‘This season I was intrigued with the idea of weaving still life images through our campaign to compliment and highlight the amazing Valentina. Delicate white Cyclamens and vibrant Magnolia blooms were perfect against the crystal sand dunes,’ says RUBY designer Deanna Didovich
The RUBY Spring/Summer ‘14 Diamonds
collection is available now. Visit RUBY online
for more information.
Words by Isabella van Heusden.
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