The Female Designers We're Celebrating This International Women's Day

Why do so few women hold Creative Director roles at the world's major fashion houses? It’s a question that continues to spark debate as the revolving door is at its fastest pace to date. In an industry built around women—where female designers possess an innate understanding of their audience—the glass ceiling remains frustratingly intact. Fortunately, in New Zealand, the narrative is different. Here, women are not just part of the conversation; they’re leading it. This International Women’s Day, we’re shining a spotlight on the female-founded fashion labels of New Zealand. 

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OHEN
From their intimate showroom in Grey Lynn, OHEN founders Lu Blade-Bittle and Anja Bucher offer personalised sizing and styling appointments for their luxury lingerie pieces. Established in 2022, OHEN was born from a desire for uncomplicated undergarments that champion exceptional craftsmanship and mindful materials. Three years on, the brand has cemented itself as a pillar of New Zealand's lingerie industry, offering a curated range of bras and briefs designed for all bodies, available in timeless, wearable shades. It’s made by women, for women at its best, to help you feel your best. 

Via oosteromofficial.com
OOSTEROM
Since graduating from Whitecliffe College in 2014, Nicole Hadfield has applied her impeccable design and craftsmanship to a range of creative projects. However, in 2021, Nicole put pen and paper to launch her made-to-order clothing label, Oosterom, named in dedication to her talented grandmother, Pietje van Oosterom. The small, Auckland-based brand has built a loyal community of fashion-forward fans thanks to its elevated wardrobe essentials. Through the injection of interesting design features and fit, not to mention a well-oiled local supply chain, Oosterom's success is no surprise.

Via maggiemarilyn.com
MAGGIE MARILYN
It’s something to recognise a need for change but it takes courage to do something about it. After noticing the negative impacts of the fashion industry, Kiwi designer Maggie Hewitt set out to create a fashion brand where both the planet and people could not only co-exist but thrive. Enter Maggie Marilyn. From the brand’s inception to today, Maggie continues to adjust facets of the label to continue evolving to be and do better. Through Somewhere, the brand's line of evergreen essentials, to the more recent expansion into made-to-order bridal, Maggie continues to lead by example.

Via @rachel_mills
RACHEL MILLS
Rachel Mills is a small business with a big heart, strong ethics, and a clear vision. In 2019, Rachel and her mother, Adrienne, took over a garment manufacturing business and experienced firsthand the pressures of the fashion industry. Determined to create a more sustainable and ethical approach, they launched Rachel Mills—a thoughtful clothing label focused on responsible production and mindful sourcing. From tailored basics and dresses to swimwear and underwear, every piece is cut, sewn, pressed, packed, and shipped from their Mount Eden workroom.

Via karenwalker.com
KAREN WALKER
Karen Walker is perhaps one of the most recognisable and respected New Zealand fashion brands to date, but don’t just take our word for it. Her influence can not only be spotted through the iconic Runway Girl motifs worn by many, but she has also consistently ranked in the Business of Fashion's powerhouse BoF 500. Her infectious energy translates through beautiful ready-to-wear pieces, often boasting vivid patterns and curated colour schemes. Whilst it may be considered one of New Zealand’s heritage brands, in 2025, Karen Walker maintains its influence through initiatives, collections and viral campaigns that not only keep up with its ever-evolving fashion landscape and audience, but lead it.

Via @bronwynfootwear
BRONWYN
A glance through the window of BRONWYN’s Ponsonby Road flagship store reveals why this footwear brand is a must-know. Chic, minimalist designs take centre stage, crafted for women who appreciate understated luxury from the ground up. Creative Director Sarah draws inspiration from the multifaceted lives of modern women, designing collections that include ‘90s-inspired heels, buttery-soft boots, and versatile ballet flats. Every pair is handcrafted by ethical partners in China, built with longevity and timeless appeal at the forefront.

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REBE
“In a way, REBE is an extension of my own wardrobe, which is made up of pieces that are striking and sophisticated but that I can still wear every day and still love after many seasons”, says founder Rebe Burgess. Since its launch, the New Zealand label has redefined what it means and looks like, to be the all-encompassing contemporary woman of today. This ethos presents itself in refined and elevated iterations of staple wardrobe pieces, such as cotton vests, tailored workwear, denim Bermuda shorts and a curated collection of exquisite leather shoes. 

Via yumeibrand.com
YU MEI
After noticing a buttery leather, bag-shaped hole in the market, Jessie Wong put pen to paper and created a solution that spawned into the handbag label, Yu Mei. What started as a single design has since evolved into an empire of meticulously crafted handbags, spanning totes, clutches, and structured top-handle styles. The brand’s commitment to premium materials—specifically South Island Deer Nappa leather—sets it apart, transforming what would otherwise be a by-product into a luxurious, durable staple.

Via rubynz.com
RUBY
RUBY’s meteoric rise from a small fashion label in 2002 to one of New Zealand’s most beloved brands is nothing short of remarkable. Affectionately known as "Rubettes," the brand’s loyal and fashion-forward followers wear the RUBY uniform with immense pride. At its helm is Creative Director Deanna Didovich who steers the RUBY ship and design language with an infectious spirit and style narrative that speaks to its ever-evolving and inspiring community. Viral It pieces like the Matilda Cardigan and Trulli Skirt form the foundation of its shop, while capsule drops keep Rubettes eager for more every season. 

Via dominiquehealy.com
DOMINIQUE HEALY
With almost two decades of living and breathing the textile industry, Dominique Healy’s wealth of knowledge and experience is evident in the understated pieces that call her namesake label home. Through a grounded palette of earthy, muted tones, punctuated with pastel pops, trans-seasonal dresses, blouses, pants and shirts invite wearers to style for the everyday and special occasion in equal measure. 

Via parisgeorgia.com
PARIS GEORGIA
What began as a friendship between Paris Mitchell Temple and Georgia Cherrie has evolved into one of New Zealand’s most successful fashion stories. Despite its Kiwi roots, Paris Georgia has gained international recognition, gracing the pages of major publications and dressing a roster of A-listers. Prioritising design and luxurious fabrics over fleeting trends, the label presents elevated interpretations of wardrobe essentials—dresses, tops, trousers, and jackets in fluid fabrics, impeccable cuts, and vibrant hues.

Via twentysevennames.co.nz
TWENTY-SEVEN NAMES
Do Anjali and Rachel of twenty-seven names ever reminisce on their initial interaction on the playground of Karori Normal Primary School? An innocent game of tag not only signalled the start of a forever friendship but was the catalyst behind the launch of successful New Zealand fashion label, twenty-seven names, back in 2005. Two decades later the dynamic duo are better than ever, breathing colour, pattern and fine fabrications into, not only the brand, but the Aotearoa fashion industry. Natural fibres are at the heart of all pieces, and with a range spanning fluid floral dresses to its newer sportier nylon jackets, whatever era you’re in, it’s always comfortable and consciously made. 

Via @georgiajaybags
GEORGIA JAY
Polished and practical - that’s how Georgia Jay founder Georgia Davison and sister Ruby Davison describe their collections and approach to creation. And therein lies its secret to success. The beloved handbag brand isn’t trying to be a show pony that jumps on every trend bandwagon, instead, it offers a slower, more thoughtful approach to design, one that resonates with its customers and industry beautifully. This ethos is woven into each Italian cow leather bag which, to this day, is brought to life at their Auckland studio. From the silver Pop Pouch to the pastel shades of the iconic Small Torta, every taste and occasion is lovingly covered. 

Via harristapper.com
HARRIS TAPPER
Since its launch in 2017, Harris Tapper has evolved from a shirting-focused label into a comprehensive womenswear brand, responding to growing customer and retail demand. Founders Sarah Harris and Lauren Tapper remain dedicated to their signature aesthetic—contemporary tailoring with masculine influences, punctuated by special touches and design details that turn the ordinary into extraordinary.

Via zambesistore.com
ZAMBESI
Although founded by Elisabeth and Neville Findlay in equal measure back in 1979, we’d be remiss for not mentioning the influence and impact Liz has had on the New Zealand fashion industry in Zambesi’s impressive 46 years. Today, Liz remains the lead designer of the family-founded and run label, working instinctively from her workroom in Auckland, surrounded by an equally passionate team of seamstresses and creatives that support her visions. While collections sway from season to season, Zambesi remains characterised by its dark and intellectual design aesthetic, carried by unrivalled fabric quality, cuts and fits.

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ELLE & RILEY
At its core, Elle & Riley Cashmere was born out of its love of cashmere. And today, we’re all the better for it. In 2016, New Zealand duo Elle Pugh and Yolande Ellis saw a gap in the market for high-quality cashmere pieces that were available all year round. Together, the two creatives launched Elle & Riley to bring sumptuous, crave-worthy cosiness to its wearers, season to season. From accessories (wraps, gloves, hats) to cardigans, jumpers and skirts, every piece is designed to, and successfully, feel like a second skin.

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TUESDAY
“Life is too short, wear the dress”, says TUESDAY founder Biddie. Not one to believe in saving something for a special occasion, Biddie echoes this sentiment through her clothing label TUESDAY - a brand that encourages women to wear what they want, when they want. Many of TUESDAY’s core wardrobe staples welcome a pop of colour or playful pattern, inviting its wearers to have a little fun with fashion, while grounded basics anchor the collection, offering endless versatility and styling opportunities.