Chiuri chic: The designer being honoured for positive change

It’s been a year since Maria Grazia Chiuri became the Creative Director of Dior. Frequently cited as a pioneering activist who has been paving a new direction for the 70-year-old Parisian fashion house, the Italian fashion designer, the first female to undertake this role, has been a champion of female empowerment.


It comes as no surprise that yesterday the doyenne of design was announced as the second recipient of the Swarovski Award for Positive Change, to be received at the 2017 Fashion Awards on the 4th of December. Long after Toril Moi’s 2006 text ‘How Feminism Became the F-Word’, and inspired by Linda Lochin’s essay, ‘Why Are There No Great Women Artists?”, she has been anything but complacent, seeing models take to the catwalk donned in T-shirts reading ‘We Should All Be Feminists’, referencing Chimamanda Ngochi Adichie’s book of the same title.


“I try to speak about women now, and for the future,” Chiuri told Vogue earlier this year. “Dior has to be about female empowerment. Only with flowers? It’s not enough.”

(Images: Vogue, Glamour)