Specsavers has created the ultimate nod to the 90s with the launch of the adidas Originals collection

Fashion Wed Jun 21 2023 by Monique Oyagawa

In a coveted collaboration for seasonal spectacles, Specsavers are transporting people to the 90s with the launch of their adidas Originals 2023 eyewear collection.

Portia wears adidas Originals glasses 5056-1, Allister wears adidas Originals sunglasses 0086-1 SUN RX

Seamlessly intersecting sport and street style through a fashion-forward lens, the two brands have created the ultimate ‘everyday frame’. Adapting to any and every personality, they boast eye-catching gold foil logos, unisex shapes, and iconic adidas colours to authentically capture the brand’s DNA.

Sophie wears adidas Originals sunglasses 0088-1 SUN RX

“We are delighted to announce the global launch of our latest designer eyewear brand with the iconic sportswear brand adidas”, says Yuen Sum Cheung, Head of Frame Development at Specsavers. “Celebrating the coming together of two distinct brands appealing to distinct customers who enjoy expressing their individuality through their personal style. Taking cues from urban street style the collection incorporates the brand’s instantly recognisable colour palette, featuring modern silhouettes and iconic adidas branding.”

Tonica wears adidas Originals glasses 5067-1, Flynn wears adidas Originals glasses 5058-1

In celebration of the new collection, Remix asked five local tastemakers - Portia Prince, Allister Tran, Sophie Negus, Tonica Alatini and Flynn Palmer; to take us back to the 90s by sporting the new frames in an exclusive photoshoot.