After sharing a number of teasers on her instagram in the last week, Rihanna has now officially announced the launch of her new lingerie brand, Savage x Fenty.
Rihanna blessed fans with a snippet from behind the scenes of a shoot where model, Slick Woods is seen saying “We’re shooting lingerie for motherf*cking Rihanna, so you know it’s sexy.” She then goes on to praise Rihanna for the diversity she’s so well known for incorporating into her business ventures; “It’s just sick because the casting with Rihanna’s shoot is always so diverse and always so different, especially with lingerie. I knew for a fact there’s going to be some plus sized girls here.”
After Fenty beauty released over 40 shades of foundation, it’s no surprise that the entrepreneur extraordinaire is once again working towards inclusivity with this new project. Reportedly ranging from a 32A to a 44DD (that’s a 10A to 22DD in New Zealand sizing) Rihanna has essentially nailed her sizing and made her highly anticipated range available to literally everyone, as it should be.
So in the words of Rihanna herself, "don't change dat channel" and make sure you sign up for updates here (this is one launch you're not going to want to miss).