PUMA collabs with the The Weeknd for their new campaign

Famous for his Michael Jackson-esque voice, sultry tone and more recently, his blossoming relationship with pop starlet Selena Gomez, The Weeknd has just added another string to his bow – fronting the new PUMA ‘Run the Streets’ campaign.

Decked out in the sleek new IGNITE Limitless sneaker, The Weeknd models the well-engineered, innovative new kicks with ease. Remind us why he hasn’t modeled before?

Speaking to go-getters, dare devils and rebels, ‘Run the Streets’ highlights the pursuits of those who live their lives to the fullest. Tailor made to withstand the stop-and-go vibe of city living, the IGNITE Limitless sneaker follows a street style-worthy silhouette, but with the added comfort and protection of a performance shoe.

Virtually recognizable from space, the PUMA logo emblazoned across the mid foot is just one of many features that make these sneakers this season’s must-have item. The play between matte textures and high shine elements combine with the IGNITE FOAM mid-sole offering superior cushioning, while the four-way stretch neoprene clam-shell construction provides a dynamic fit with breathable upper.

Fancy walking in the evenings? The reflective details offer max visibility even as the sun is setting.


Check out the campaign on Instagram, or head here for more.