PFW: Coca-Cola x Jour/Né fizzing collaboration

We never would have expected fashion and Coca-Cola to roll in the same sentence, not to mention walk down the runway together, however, Paris Fashion Week has endeavored to do exactly that.

In particular, Jour/Né collaborated with Coca-Cola producing a line of somewhat quirky, yet inspiring designs. Seeing the infamous label on some of the items did evoke a slight cringe momentarily, however, the bright and fun colours (statement reds understandably) were refreshing for the Spring/Summer '18 collection.

Initial cringes aside, why not brave it and challenge the concept of upmarket fashion as this duo have. It seems inevitable really considering the years of Fashion Week design circulations, and the desire for something different to emerge!

Check out our favourite looks, here:

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Feature Image Credit: A Style Album

Slideshow Image Credit: Fashion Week Online