Italian luxury brand Bulgari is immersing itself quite literally into the ever-evolving Metaverse by opening an exclusive virtual world on Asia’s biggest metaverse platform, ZEPETO.
From August 31st, 2022, ZEPETO will include a pop-up store and café “BULGARI SUNSET IN JEJU.” This pop-up will also have a physical location in the Parnas Hotel in Jeju, as well as being virtually recreated in the BULGARI ZEPETO World, opening opportunities for visitors to enjoy both online and offline experiences.
The virtual world will deliver fun elements for its users, with visitors completing quests and receiving signature accessories to dress their avatars, as well as experiencing the brand by dressing their avatars in Bulgari’s iconic jewellery collections: B.zero1, Divas’ Dream, and Serpenti.
In addition, August 31st will see BLACKPINK singer Lalisa, who is also the brand’s global ambassador, hosting a virtual live event. Her avatar will enjoy a plethora of interactive experiences with fans at ‘Bulgari Sunset in Jeju,’ and visitors will have the opportunity to take selfies with her.
ZEPETO, a metaverse platform run by Naver Z Corporation, has gained more than 300 million users since its launch in August 2018. 90% of the users are international and 80% are teenagers. The platform is cementing its position as a popular playground for Gen Z in the metaverse era.
BULGARI ZEPETO World will also be showcasing the ‘22 Bulgari Resort Collection, inspired by summery skies with golden hues and warm apricot light.