Levi’s & Alicia Keys: The iconic brand’s new collection comes with a new ambassador

028_Levi’s_Womens_New_Denim_Collection_ Good quality jeans are essential items in every wardrobe. From skinnies to flares and everything in between, Levi’s have been the go to jean brand all around the world for over 80 years. Creating the first ever women’s blue jeans back in 1934, the company has been consistent in evolving with what women want and need in a pair of jeans. As well as a new collection, Levi’s have a new Women’s Ambassador – the trendy, beautiful, and talented, Alicia Keys. Alicia really represents the brand ethos of Levi’s with her laid back and cool attitude, her unique style and her awesome authenticity - plus she’s a mega babe, so it’s yeses all around the board from us. Keeping up with their obsession with crafting the perfect pair of jeans, for their new range Levi’s have incorporated the latest fabrics and technologies to create the ideal fitting jeans for all body types while still keeping with the classic Levi's style. This collection includes the 700s, the new favourite skinny jean, the 300s, comfy and more shaping jeans to hide that little bit of tummy we all have at this time of year, the Revel, which will show off your curves in all the right places, and the Iconic 501s, which come classic and also the 501CT which is custom tapered just how you like. Check out the video below and head here for more. [video src="https://www.youtube.com/watch?v=se1432DmFaA" size="auto"]