Introducing the new way to find the perfect ring...

Michael Hill adapts to retail shift: introduces Virtual offering.

Michael Hill is transforming its online offering, with new ways to discover, explore and shop for jewellery all from the comfort of the home. It’s an important move to further align with the changing customer journey.

Introducing a line-up of virtual and personalised services, Michael Hill has launched free ‘Virtual Personal Jeweller’ sessions and a ‘Virtual Ring Try-On’ functionality via its website.

Vanessa Brennan, Chief Brand & Strategy Officer, says, “We’re always looking for unique and exciting ways to engage and connect with our Michael Hill community. Choosing jewellery is so personal and we want to provide the highest quality customer service at every touchpoint – whether it be digitally or in-store.”

These new virtual offerings are available across mobile and desktop and since launching in July, there has been over 22,000 customers utilise the ‘Virtual Ring Try-On’ feature and over 200 ‘Virtual Personal Jewellery’ appointments made.

Virtual Personal Jeweller Experience

Virtual Personal Jeweller appointments are private, personable and all about added convenience. Consumers can book a free appointment with a Michael Hill expert advisor who is on-hand to answer questions, recommend items, provide styling workshops and make choosing the perfect piece seamless as possible.

Virtual Ring Try-On

Rings can be tricky when shopping online so Michael Hill has made it easier than ever to see how certain styles will look on the hand via augmented reality.

There are over 950 products available to virtually try on through the website including engagement rings, wedding bands and fashion products, and it’s easy to use simply by the consumer taking a photo of their hand.

Step In-Store and Feel Inspired

Those who prefer to shop in-store can also lock in a personalised appointment with a Michael Hill team member, who will dedicate time to providing expert assistance. In-store appointments provide a convenient way to browse for a gift or a special piece to celebrate a milestone with no distractions.

As with Virtual Personal Jeweller appointments, Michael Hill’s in-store consultants are well-versed in an array of languages.

For further information visit