Gucci's stunning pre-fall campaign

Gucci's pre-fall campaign has arrived and it's just as incredible as we'd anticipated. Imaginative and theatrical, this bizarre yet beautiful campaign transports you through an exotic world filled with creatures, collectables, cheerful colours and cleverly placed props.

On their Instagram account Gucci explain the campaign by saying 'inside a glass-domed aviary, a chaotic wonderland unfolds'. 

Focusing on botanical prints, the clash of colours, and model of the moment, Lia Pavlova, the latest of campaigns explores youth, curiosity and liberation. Viva la Gucci.

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