Emma Watson's new Instagram account is worth a follow

Actress, feminist, activist, UN Women Goodwill Ambassador... there's already so many reasons to be head-over-heels with British beauty Emma Watson.

But her latest project has given us one more reason - and it will completely change the way you think about red carpet fashion.

After speaking out about her desire to dress only in sustainable fashion, the actress has taken this personal mission a step further by creating a new Instagram account @the_press_tour .


I’ve been thinking a lot about the gender equality youth activists (Elizabeth, Mervis, Patricia and Tamara) I met with back in Lilongwe, Malawi. We discussed the issues girls face in Malawi and how organisations like @CAMFED, @UNWOMEN and the Malawi Girl Guides Association are helping them overcome these challenges. There is lots of work to be done, and more resources are desperately needed, but I’m hopeful for the future after seeing the enthusiasm these young women have for change. I know they will be holding President Mutharika to his commitment to end child marriage in Malawi within five years! #goal5 My jacket and trousers are from @edun. The sustainable organic cotton canvas material is sourced from a mill in South Africa. The material is untreated which avoids any harmful chemical treatments or finishing processes, which is much better for the environment. Shoes were by @ancientgreeksandals. They are handmade locally by skilled craftsmen in Greece using traditional techniques that have existed for centuries. The chemical free, natural tan leather ages beautifully with time and wear. Perfect for #30wears! I’m rewearing recycled jewellery from @allbluesofficial #30wears PS. You may have noticed me talking about my clothes recently - I’m trying to be conscious about where my clothes come from and also about the people who make them. Just in case you wondering! (I’m not being paid by brands to do this btw!) All fashion info verified by @ecoage

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Documenting every impeccable look from her press tour for the live-action remake of Beauty And The Beast with swoon-worthy Dan Stevens, Emma's new account details each designer in her OOTD, as well as some background info about each piece. 

Her first post was a candid snap in Paris, donning a chic Stella McCartney coat, layered over a simple white sweater and cigarette-style pants. 

To say we're excited about her daily updates would be an understatement, only Emma Watson could look this glam eating a bag of McCoy's chips.