Discover Superdry’s latest ‘Summer Adventure’ Campaign

Shop sustainably this Summer with the internationally-renowned fashion brand Superdry and their brand-new SS22 campaign. ‘Summer Adventures’ encourages Aussies and Kiwis alike to step out of their comfort zone this sunny season, transporting viewers to the picturesque coastlines of the beaches and mountains of Northern Australia. 

“Many brands have been making waves in the sustainability space but very few are tackling the issue on the global scale that Superdry is,” says Superdry Australia and New Zealand’s Head of Marketing and PR, Matthew Iozzi. “Superdry is a global brand looking for global solutions.”

With a curation of ethically sourced summer essentials from a 100% recycled swimwear range to organic cotton shirting and Superdry’s first sustainably focused denim range, Summer Adventures showcases the significant sustainable developments made within the brand. 

Superdry's recycled swimwear is crafted from up to 4.5 million plastic bottles, bags, nylon fishing nets, and general plastic, the brand is paving the way for a sustainable future. Once sorted by colour and type, the plastics are broken into small flakes, cleaned, and sterilized before being melted into a liquid and spun into threads for groundbreaking new fabrics. 

Discover Superdry’s ‘Summer Adventures’ online and in-store now.