A Red, White and Blue Reunion: Stray Kids Team Up With Tommy Hilfiger Once More
Since their introduction to the Tommy family in Spring 2023, K-pop sensation Stray Kids returns to the spotlight as the faces of Autumn 2024, in a campaign that celebrates Tommy Hilfiger’s red, white and blue DNA at its very essence.
Against the backdrop of the Conrad Seoul Hotel's 36th floor, band members Bang Chan, Lee Know, Changbin, Hyunjin, Felix, Seungmin, and I.N model their favourite preppy pieces from the collection and redefine quality time, the Tommy way.
At its core, the collaboration and Autumn collection symbolises the essence of family and friendship. Stray Kids, a group renowned for their diverse talents and tight-knit relationships, embody this sentiment wholeheartedly. Their connection, reminiscent of an unrivalled brotherly bond, serves as the cornerstone of the campaign's narrative - a quality Tommy himself champions and commends with the group.
“Since founding my brand in 1985, both family and friends have inspired me through collaboration and support during transformational moments along the journey. Stray Kids consists of many unique personalities, working together and merging their talents to create something extraordinary. The bond among them, like a chosen family, is truly uplifting.”
In true Tommy Hilfiger style, the instantly recognisable and iconic palette of vibrant reds, crisp whites and sea blues forms the basis of the Autumn collection - a homage to Tommy Hilfiger's quintessential American aesthetic. Centred on the brand's iconic preppy heritage, the collection seamlessly blends casual ease with tailored sophistication. From revamped polo shirts to reimagined knitwear and impeccably tailored pieces, each garment reflects the essence of Tommy Hilfiger's timeless style. Refined details, refreshed silhouettes, and elevated fabrications elevate the collection to new heights of sophistication in ways that are both versatile and wearable and always chic.
"We admire how Tommy Hilfiger takes classic silhouettes and refreshes them each year to create a new feeling of Americana. It's an honour to wear the red, white, and blue of the brand." - Stray Kids.
This sentiment echoes the collection's ethos of honouring tradition while embracing innovation, inviting individuals to celebrate their unique style journey with each carefully crafted piece. Shop the full collection in Tommy Hilfiger stores and online.
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