A New York State of Mind: Coach Fall 2025 Through Vevers’ Lens
For over a decade, Stuart Vevers has been the driving force behind Coach’s evolution, reshaping the all-American heritage brand for a new generation. The English-born Creative Director has infused the house with unmistakable youthful energy—one propelled by bold campaigns like Unlock Your Courage; runway shows brimming with personality, and an uncanny ability to create It pieces that disappear from shelves as quickly as they debut.
Despite Coach’s legacy as one of the world’s most recognisable heritage brands (founded in 1941), Vevers has always kept his gaze forward, setting his sights on the “next generation.” His vision taps into the nostalgia-tinged yet ever-evolving influence of Gen Z—a cultural undercurrent that continues to shape today’s fashion landscape. For Fall 2025, Vevers keeps that momentum going, turning to the city that started it all: New York. 
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After arriving in New York in the mid-’90s—a time that felt more laid-back, less polished—Stuart Vevers was inevitably drawn into the city’s raw energy. It was an era marked by a certain grit, captured in indie films like Kids, which Vevers cites as a key inspiration for Fall 2025. While much has changed since then, in Vevers’ mind, the attitude hasn’t. Season after season, collection after collection, he channels this unfiltered spirit into Coach, keeping the brand in sync with the pulse of youth culture.
Only last year, at the brand’s Spring/Summer 2025 New York showcase, Vevers leaned into a deliberately undone aesthetic—moth-bitten T-shirts, graffiti-scrawled accessories, sticker-covered bags. By tapping into a DIY sensibility and mixing in elements of subversive streetwear, Vevers continues to reshape Coach for a new generation—one that values individuality over perfection and authenticity over polish. 
Yesterday, this sense of youthfulness was unmistakable, woven into every detail of the show. From the flurry of Gen Z creatives lining the front row to a cast of fresh-faced models sauntering down the runway—each choice felt intentional and perfectly in sync with Vevers’ vision.
Set to the synth-pop sounds of Brooklyn band Nation of Language, the collection embraced unconventional pairings and unexpected reworkings. Think: 1920s flapper-style dresses layered over distressed, pooling-at-the-hem denim; floor-sweeping, Matrix-esque leather trenches worn with hair tucked in—a subtle nod to angsty teenage rebellion; shrunken jackets contrasted with oversized denim. Once again, Vevers nailed the brief: self-expression at its finest, underscored by a thread of nostalgia that continues to steer the Coach ship.
The colour palette mirrored this energy—deep navy and black, a tribute to Coach’s leather goods heritage, but also a deliberate nod to the grunge undertones running through the collection.
Of course, no Coach show would be complete without an element of playful novelty. Enter: plush teddy bear slippers, appearing on the runway one squishy step at a time.
“Even my four-year-old twins find joy in self-expression through their teddy bear slippers and stuffed animals,” Vevers shared. “I wanted to reference that unfiltered emotional connection to design while also making them out of a more sustainable shearling.”
With a city as vibrant and influential as New York as his playground, we wait with bated breath, fuelled by a renewed sense of self-expression, to see how Vevers paints the Coach canvas next.
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