Timeless Beauty: BeauEver Invites You To Turn Back The Clock
On a starry Sunday evening, premium New Zealand skincare brand BeauEver wrapped its "Time Traveller 2024" global product launch with a glittering VIP event at Auckland’s Sky Tower, one of Aotearoa’s most iconic landmarks.
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At the heart of the celebrations was its flagship anti-ageing product, a third generation rejuvenating elixir, which will be available globally from June 28. A brand deeply rooted in its New Zealand heritage, BeauEver was established almost half a century ago in a medical sanatorium situated at the foot of the Southern Alps in Wanaka. It specialised in treating Antarctic expedition members suffering from skin conditions caused by the polar climate, and today the leading brand is dedicated to pioneering scientific advancements in cellular skincare.
Using advanced DNA extraction technology for its products, it takes pride in the efficacy and uniqueness of all its ingredients, which draw on the natural wonders found in Aotearoa and beyond. For example, the water used in BeauEver’s skincare series is sourced from the pristine glaciers of the Southern Alps and the pure blue ice of Antarctica, enhancing the products' ability to combat free radical oxidation, repair aging skin cells, and protect against UV radiation and inflammatory cell damage.
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The launch of the third generation rejuvenating elixir was a grand affair, with the likes of MP Helen White, installation artist Sarah Jayne Kavali, beauty editor Helene Ravlich and New Zealand influencer Hannah Barrett all showing their support for BeauEver's latest innovation.
BeauEver's Scientific Advisory Board Director, Judith Fiedler- former Senior Director, Global Product Development for La Prairie - travelled from Switzerland to unveil the newest innovation and meet friends of the brand on the night and shared her wealth of knowledge when it comes to everything skin health.
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Fiedler explained why the third generation rejuvenating elixir is a testament to cutting-edge technology and research, featuring an exclusive rare Antarctic glycoprotein known for its anti-ageing and repair properties, which promotes the generation of type IV collagen and activates skin cells. The formula also incorporates liquid gel bio-capture technology with complete enzyme-digested short-chain triple helix active collagen, high concentrations of type I, III, IV, and VII collagen to revitalise the skin, activate fibroblasts, and enhance skin support. Additionally, it includes patented active 5KF4 fibronectin to boost skin self-healing, promote regeneration, and increase cellular autophagy. The third-generation elixir also retains the star ingredient of the previous iterations, using 99.96% high-concentration proxylane for firming and antioxidant properties.
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The ultimate blend of luxury and scientific innovation, the elixir will be available at the airport duty free shops, pharmacies and other premium cosmetics channels in the second half of 2024.
Looking ahead, BeauEver says it will continue to drive product innovation and research, setting new benchmarks in the industry and delivering superlative skincare experiences through cellular activation and frontier technology.
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