The cult natural makeup brand prioritising sustainability

WIN a share of $1000 worth of makeup and a makeup application for you and a friend. 

What once felt like an impossible ambition is now fast becoming a reality thanks to industry-leading changemakers. In the quest to reduce plastic pollution, increasingly more brands are launching products with options to refill the original container. We’ve seen it predominantly in the skincare space (which is great!), but it shouldn’t - and can’t - stop there. Thankfully, one makeup brand is paving the way with refillable makeup options to benefit both the planet and your budget.

Leading the sustainable makeup movement from the get-go has been mineral beauty label Lily Lolo. With an all-encompassing range of ethically-conscious products, harnessing only natural and nourishing ingredients, it’s no surprise that Lily Lolo was one of the first makeup brands to bring refillable foundation to New Zealand. Lily Lolo was founded in 2005 by Vikki Khan, who started the company with a mineral foundation and soon grew her brand name to cult-status in the natural beauty scene. “Helping every woman unlock her own natural beauty”, the beauty brand’s mantra aims to empower and nurture. 

The cult British beauty brand has been passionate about their ‘all-natural’ label from the beginning. Despite the head-start in the natural beauty scene, it didn’t mean slowing down by any means when it came to finding ways to better their products. Not only has the makeup brand introduced a way to refill their best-selling Mineral Foundation, but it’s also recyclable. The new refill sachet contains no finishes or materials that can’t be recycled and, with its small size, it uses less packaging and space when being shipped. 

If their plastic-free refills aren’t enough to sway you, you should see what’s inside them. Lily Lolo’s extensive array of natural colour cosmetics boast pigmented shades and long-lasting staying power, ensuring flawless results while cutting out the synthetic nasties found in traditional cosmetics. Alongside this, the brand is passionate about catering to all women, offering one of the most extensive shade ranges for mineral foundations in New Zealand. Over 95 percent of Lily Lolo’s products are vegan-friendly, as well as being 100 percent cruelty- free. An added bonus? All of Lily Lolo’s products cut out chemicals, parabens, perfumes and dyes (all known skin irritants and toxins), proving that their make-up is not only good for the planet, but good for your skin. It’s the cult favourite that just keeps on giving. 

lilylolo.nz

**COMPETITION HAS BEEN DRAWN**

WIN!

Be in to win your share of over $1000 of Lily Lolo makeup.

The winner will receive a Lily Lolo makeup kit for themselves and a friend - which includes 7 of their hero products, to the value of $255 per kit. Plus a personal makeup lesson for the winner and a friend (Auckland based only)

Five runner up winners will also receive a Lily Lolo trio kit each, which includes the Big lash mascara, BB cream and a Vegan lipstick, to the value of $105 per kit. 

Enter in the form below.