The luxe for less beauty brand you need to know about

A love for luxe beauty is a given, but when it’s luxe for less? Even better. Founded by the creator of the iconic ModelCo brand, MCoBeauty is Australia’s leading luxe-for-less, cruelty-free and vegan beauty go-to, and we can’t get enough of its high performing, budget friendly offering. 

via @haileybieber

Over the years, the brand founder has collaborated with some of the most famous faces in fashion including Rosie Huntington-Whiteley and Hailey Bieber, creating results-driven cult products that help serve major face, and at a price point that will keep everyone happy. The MCoBeauty collection is vast, so we’ve pulled out some of our most reached-for products that we guarantee you’ll fall quickly in love with. 

Pout perfection

A luxurious, long wearing and lip-plumping gloss that delivers a sheer wash of colour to flatter every skin tone, Pout Gloss is your new best friend. This little marvel can be used to amplify your natural lip colour, or to add an extra layer of shine to your favourite lipstick or liner. It’s never sticky, and the non-drying, super hydrating formula keeps lips soft all day long.

Magic touch

In a clear shade to work with every hair and brow colour, MCoBeauty’s Hair & Brow Magic Wand is a super effective, 2-in-1 gel that works overtime to instantly tame flyways, baby hairs and refine eyebrows. The micro-brush and clear formula ensure strands stay smooth and sleek but never oily, while its long-wear properties promise to keep ponytails and buns flawless all day long. 

Lush lashes

A top seller for good reason, MCoBeauty’s iconic XtendLash Mascara is an award-winning tubing formula that maximises length, curl and volume without flaking or smudging. It binds to lashes so it won’t run, smudge, clump or flake, no matter how long your day (or night!), and the ultra-pigmented, true black shade delivers intense definition. 

Best in brows

The holy grail of one-and-done brow formulas, Magic Brows is a quick-drying, tinted brow gel that volumises and tints in seconds. Long lasting and water resistant, brows stay bussin for as long as you need them to, no salon appointment required.