This is the year of Rabanne. Not only has the house undergone a modern transformation, ushering in a new era of Paco Rabanne with the launch of Rabanne, but the luxury fashion and fragrance house has just released two new alluring scents for him and her that will both cement their place in history as cult-classics.
Last year saw Rabanne epitomise Parisian chic as the new IT girl with the launch of FAME - a playful sun-seeker who lives life to the full, empowered by the knowledge that she’s ultimately, the star. This year brings a new iteration as an intense new expression of femininity, that reveals a more seductive and irresistible side to the wearer. More iconic than ever before, FAME Parfum features sensual chypre woody floral notes with a Parisian twist - an ode to the original fragrance. At the top of the scent, you’ll find creamy incense, the iconic signature of FAME. At the heart, you’ll discover a jasmine trio, tailored-made for Rabanne. With intensity from mineral musk delivers a fruity pear feel and an irresistible gourmand appeal to finish off the fragrance medley. The campaign is aptly fronted by an IT girl - Elle Fanning - who embodies not only fame but the chic feminine energy this fragrance exudes.
Rabanne has also launched its masculine fragrance and the second addition to PHANTOM. Phantom Parfum will feature musician and actor, Charlie Heaton of Stranger Things as their new global brand ambassador, seeking to embody the Parisian flair the Rabanne franchise is known for. Charlie’s passion for music and his determination to embrace his own style, energy and talents make him the personification of the Phantom Man. Electrifying, defiant and a force for the future, he shares in the spirit and the nonconformist charisma that lies in the heart of Rabanne. Phantom Parfum encourages the wearer to embody the essence of Rabanne in his own right.
“I’m honoured to be a brand ambassador for the innovative family that is Rabanne and was thrilled to collaborate closely with them on this campaign. I was really inspired learning about the history of Rabanne’s conceptions for the brand and excited to join them for this next chapter.” - Charlie Heaton.