Unsure what to ask for next time you’re in the salon’s hotseat? The design team at evo have all the ideas.
Always challenging the hair industry status quo, evo has grown from an Aussie start-up into a global movement of salons, stylists and free-thinkers. Their mission? To champion self-expression–starting with great hair. Celebrating 20 years this year, evo’s latest campaign reflects where they’ve been and where they’re going.
This is ‘destination evo’ after all: a call to break free from the expected and embrace hair as an extension of your unique identity–if you’re looking to embody one (or all!!) of these archetypes, here’s exactly how to do it.
THE NOT-SO-HUMBLE GUEST
Your hair should reflect your confidence—whether with an ultra-chic bottle blonde or a tousled, lived-in texture that ensures you’re on every door list that matters.
Ge the look:
The colour: This look needs a colour that is equal parts enviable and effortless––bottle blonde powder lightener, hue-verse permanent and demi-permanent intense ash shades are the best way to achieve just that.
The cut: For shaggy chic meets mullet-y tails, maintain your length, then simply add shape and movement.
The style: There is no better way to achieve a mullet like this than to rough blow-dry ‘salty dog’ through damp hair, then layer with casual act for just the right amount of lived-in texture, a true classic.
THE LIFE & SOUL
If you live for drama, why not wear it on your hair? Fiery reds, electric violets, or anything that makes you feel unstoppable—your hair should be as dynamic as you.
Get the look:
The colour: If it's fierce you want, its hue-verse permanent violet red shades, or it's nothing. Pre-lighten with bottle blonde powder lightener and intensify with hue-verse permanent mix tones to increase the glow.
The cut: There's a method to this madness: use freehand cutting techniques to perfectly enhance the natural curl pattern and shape of this look.
The style: Perfectly hydrated curls need to be hydrated, activated and held. ‘Happy campers’ is the perfect lightweight leave-in to treat while you wear, and ‘total recoil’, activates, enhances, and holds. Win, win, win.
THE UNTAMED
This look is all about freedom, movement, and wild expression. This is your vibe if you love a colour that turns heads and a cut that defies convention.
Get the look:
The colour: Use staino tangerine, flamingo and cobalt shades layered in varying intensities to create this vivid yet soft, hypnotic colour combination.
The cut: Untamed effortlessness requires the invisible haircut: three sections all using a different technique to create subtle movement and flow.
The treatment: To look untamed, one must indeed be tamed first. Enter ‘whip it good’ for a healthy dose of hydration, improved manageability and enviable shine… the perfect base for any look.
The style: To achieve whimsical wildness, ‘water killer’ and ‘haze’ are the combination you need: a spritz and a pump from roots to ends, followed by a rake and shake.
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