The four new brow trends that will be huge in 2017

Face framers, caterpillars… whatever you want to call them, good brows are imperative when it comes to nailing your beauty look. Bad brow days are now on par with bad hair days, which is why we’re constantly on the look-out for the trends, products and services that will ensure our brows remain totally on fleek, with as little effort as possible.

For those of us who are not genetically blessed with an amazing set of natural brows (here’s looking at you Cara Delevingne) the brow wizards at Benefit Cosmetics have got your back. The number 1 brow brand worldwide, Benefit has more than 2,100 Brow Bars in 42 countries, from little ol’ New Zealand to the US of A.

New for 2017, Benefit have introduced four new brow styles that we’re certain will update your beauty look in a flash. Read on to discover how to treat your brows to a little TLC, and be amazed at the winks you get when walking along Ponsonby Road this weekend.

Brow Down Style #1: Feathered Brow
Due to over-plucked brows being a massive trend in the ‘80s and ‘90s, achieving a fluffed-up brow can be a real struggle for thin-browed babes. We’re obsessed with Benefit’s Feathered Brow look, which calls for the help of Precisely, My Brow Pencil, an ultra-fine brow defining pencil that creates hair-like strokes for shape, definition and structure. To complete this look, use 24-HR Brow Setter, a 24-hour gel that will hold and enhance your look.

Brown Down Style #2: Bold and Angular Brow
A bold brow can make you feel as if you can take on the world. They turn your look from drab to fab and let everyone know that you know what you’re doing when it comes to lining in those face framers. The first step to getting achieving the Bold and Angular Brow look is to head to your closest Benefit BrowBar for a wax, tint and consultation. After this, grab yourself Brow Zings, a pocket sized compact which has everything you'll need to have this look and High Brow, a pencil with a creamy, blendable formula for the look of an instant brow lift. 

Brow Down Style #3: Natural Brow
For those who need on-the-go brows, opt for a natural brow. For this Natural Brow look you'll need your Goof Proof Brow Pencil, which is a 12-hour waterproof with a buildable pigment. The next step involves using Benefit's award winning volumizing fibre gel Gimme Brow, which has tiny microfibres that stick to your skin and hairs, giving you the fuller and thicker look you have always desired. 

Brow Down Style #4: Straight Brow
This one is very common with the hottest celebrities, who opt for a soft, straight across brow look. When this Straight Brow look is done correctly, it gives you an innocent and youthful look. Start by using ka-BROW! eyebrow cream-gel colour to fill, sculpt and define your brows. Then for an extra oomph add subtle highlights with 3D Browtones. 

With these options, there are no more excuses for a set of bad brows, and we want to give you a head start by giving away one of each of these 4 brow styles! Head to our Facebook to go in the draw, or visit your local Benefit BrowBar to start your new brow adventure.