Beauty trend update: The new wet look

The shimmery, wet-look make-up trend is set to overtake last season’s matte skin. Highlighters (thank you Kim) and gloss (thank you Kylie) have been slowly making their way into our cohort, but this season is all about radiant, youthful-looking skin as well as slick eyeliner and lippy. Colours are getting bolder, lines are getting darker, and everything is getting shinier! We can’t wait to rock this trend for those balmy summer nights.

There is no doubt that the wet-look has been dominating the runways these last couple of weeks. Christian Dior sent his models down the catwalk with lips painted with heavy black gloss. This has generated much attention from beauty followers for its undeniable wetness. Max Mara and Yves Saint Laurent, too, went for slick and glossy lips, both in classic red.

Eyeshadows at the latest fashion weeks have also jumped on board the wet-look trend. At Peter Pilotto especially, eyeshadow was a slippery, reflective silver focusing on the crease and brow bone. It took ‘dewy’ to a whole new level. Burberry also turned heads with a smoky eye enhanced by blue shimmer on the eyes’ outer corners. 

Lastly, skin itself has also been kept fresh and shiny at recent fashion weeks. Isabel Marant accompanied luminous skin with peach-coloured blush to create a natural look. Wet-look skin at Giorgio Armani was bolder, with a blue eye shadow and glossy lips to complete the ensemble. However you swing it, wet-look is certainly the new matte.

To get this look, you can’t go wrong with Elizabeth Arden’s New Liquid Assets Colour collection. It’s made up of water-based formulas, which create the illusion of wetness, allowing the skin to look dewy and fresh.  The Beautiful Color Bold 24HR Liquid Eye Liner defines eyes with bold, high impact colour and comes in dramatic shades such as Electric Blue, Dark Valentine, Mystic Green and Gilded Brown.  The Beautiful Color Bold Liquid Lipsticks are total luxury with intense, daring colours such as Fearless Red, Pink Lover and Daring Beige.  For more, including the Limited Edition Beautiful Color Bold Illuminating Liquid Highlighter that will have you looking like you just stepped off the runway, click here.