A New Colour - Ammonia Free

a new colourMimi Kelly is the artistic director/owner of Killer Hair, Newton. She’s an award-winning hair colourist and makeup artist. Every week Mimi will be doing what she does best ... give her opinion. From their wind and solar powered factory in Parma, Italy, luxury sustainable beauty brand Davines have released 'A New Colour.' Drawing inspiration from the insect world where colours are created through the nutrients consumed, the range explores these multifaceted, reflective and naturally beautiful effects. 'A New Colour' is gentle on the hair while delivering unprecedented shine and colour saturation. Its ammonia free formulation means a comfortable service with less nasty chemicals and the addition of vegetable pigments, antioxidents and the magic ingredient: highly refractive quartz mineral powder. The range currently contains 43 hues of hydrating permanent tint which can be mixed by your Davines colour professional plus a powder bleach for delicate yet clean lightening. I have been using this system in my salon Killer Hair since its release at the start of the month and I can tell you it delivers everything it promises with exceptional gentleness and crazy velvety shine! 'A New Colour' can be used in any colour service and available now exclusively at Davines salons. X Mimi