These are the two sporting events you need on your summer social calendar, thanks to Lexus
This summer, like all good ones that have come before, our social calendar is overtaken by two events that bring together the best of luxury, sport, and style—the ASB Classic and the Lexus Urban Polo. Both serve as an exhilarating celebration of elegance and signal the very chic return of spectator sports, attracting those with an eye for the finest things in life. And at the centre of it all is Lexus, a brand whose commitment to precision and innovation elevates these iconic occasions into something truly extraordinary. With its signature touch of ’Experience Amazing’, Lexus is redefining what it means to experience the best of New Zealand’s summer.
ASB Classic
From 30th December 2024 to 11th January 2025, the ASB Classic will once again transform Auckland’s tennis courts into a stage for world-class athleticism. The tournament, with its always-buzzing atmosphere, draws quite a crowd that comes for the sport and stays for the spectacle. Lexus’ presence at the event isn’t just a sponsorship; it’s an embodiment of excellence. With a display of the marque's newest sporty mode—LBX MORIZO RR—and exclusive activations, the brand seamlessly integrates into the tournament’s high-energy ambience.
And this year, as the tennis action unfolds, Lexus takes the experience to new heights with its Lexus Experience Amazing Replays, turning each rally into a visual masterpiece. On screens throughout the stadium and broadcast to homes around the world, a canvas to display beautiful, expressive details for viewers to enjoy, where every serve and volley is amplified with the most action-packed replays. It’s a fitting tribute to the tournament’s commitment to world-class entertainment and a testament to Lexus’ ability to bring extraordinary experiences to life.
Lexus Urban Polo
When the Lexus Urban Polo returns to Hagley Park in Christchurch on 15th February 2025 and Auckland’s Domain on 8th March 2025, it promises an afternoon of style and sport unlike anything else. Melding the alluring energy of polo with a genuinely good day out, this event is a mecca of fashion, food, and live music. Lexus, as title sponsor, ensures that every detail reflects the brand’s relentless pursuit of luxury, adding an air of refinement to the already dynamic atmosphere.
Guests are invited to interact with the event—whether it’s stomping divots, testing their own polo skills, or exploring Lexus’ latest models in an exclusive setting. The blend of fashion-forward crowds, delicious cuisine, and high-energy polo action, all set against a backdrop of ’experience amazing’, makes the Lexus Urban Polo an event not to be missed. With Lexus at the helm, it’s not just an afternoon out—it’s a celebration of life’s finest moments, where the sport is as thrilling as the scene itself.
As New Zealand’s summer unfolds, these two events—the ASB Classic and Lexus Urban Polo—really are must-attend occasions for those seeking a sartorial summer’s day out. Lexus, with its unwavering commitment to innovation, continues to shape the landscape of New Zealand’s premier social events, elevating each experience to new heights. Whether you're a tennis aficionado or a polo enthusiast, these events promise a season of unforgettable fun.
You can purchase tickets to the ASB Classic here, and the Lexus Urban Polo here.
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