The Latest Iteration in the Montblanc Legend Family
When Legend by Montblanc – an aromatic fougère - was released in 2011, the reception was rapturous. Followed by several equally applauded iterations, the iconic Montblanc fragrance for men now returns as a fresh, woody aromatic that is destined to be a legend all its own.
A multi-layered fragrance created to echo the many facets of the Legend man, Legend Blue opens on a powerfully fresh, clean and aromatic accord of spearmint and lavender. It then reveals an authentic woody and masculine heart of cedarwood and sandalwood, before ambroxan (a velvety, synthetic note discovered in the 1950s as a substitute for ambergris) is combined with moss notes to leave an intense and diffusive trail. It’s a fragrance that is as elegant, masculine, modern and timeless as the Legend man, as personified by the fragrance’s legendary face, Zinédine Zidane. In 2022, Montblanc introduced Zidane, one of the greatest soccer players and celebrated coaches of all times, as its latest Mark Maker.
Collaborating with the Maison on Montblanc writing instruments and leather goods campaigns, French-born Zizou embodies Montblanc’s core belief that everyone can leave a mark by living a life with passion and purpose, and by doing what truly moves them. Humble and hardworking, the sporting icon has often been referred to as a “legend”; not necessarily the path he chose for himself, but one that his passion, skill and determination led him to. Montblanc also introduces a striking clear blue bottle for the iconic fragrance. The blue glass is elegantly paired with a silver upper for a sleek and modern look, adorned with the immediately recognisable Montblanc emblem. The Maison’s best selling fragrance line, Legend channels the mindset of those who don’t seek glory, but strive to leave their mark with purpose, conviction and passion, writing their own legend along the way. This new chapter, written in blue, is the wearer’s invitation to do the same.
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