Louis Vuitton Returns as Title Partner of the 37th America’s Cup.

This week, Louis Vuitton announced its return to the America’s Cup for the race's 37th edition. Commencing on August 29th, 2024 and culminating on October 7th in Barcelona, this edition will see five formidable Challengers, Ineos Britannia, Alinghi Red Bull Racing, Luna Rossa Prada Pirelli, NYYC American Magic and Orient Express Racing, go head to head with Emirates Team New Zealand. 

“We are working every day to make the Louis Vuitton 37th America’s Cup Barcelona the most exceptional ever. By bringing its name and its spirit to the event, Louis Vuitton is once again part of our pursuit of excellence” - America’s Cup Event CEO Grant Dalton.

Archival photography of the Louis Vuitton Cup via Pinterest


For nearly four decades, Louis Vuitton has been a cornerstone of the race, both the house and the America's Cup share a commitment to pioneering technologies like 3D design and sustainable materials, enhancing both the Trophy Trunks and the swift AC40 and AC75 yachts. 

With this shared ethos in mind, Louis Vuitton will pick up where they left off in 1983 creating the legendary Louis Vuitton Cup trophy and two custom Trophy Trunks meticulously crafted at the Louis Vuitton atelier in Asnières. The trunks will house two of the races coveted trophies, the Auld Mug, an emblematic silver ewer presented to the winner since 1851, and the Louis Vuitton Cup, created by the Maison in 1983 and awarded to the champion of the House’s eponymous competition.