Snapchat is making a major change

Apps seem to be changing their features every other day at the moment, clearly app rejuvenation is the unspoken trend for this season. Instantaneous photo and video sharing platform Snapchat is no different.

 

We have become accustomed to minor changes, but the app is undergoing a major renovation. Snapchat has teamed up with clothing brands, movie studios and product manufacturers to introduce video adverts, which will be played amongst 'snap stories', according to AdWeek. Thankfully, it has been noted by The Verge that you are able to skip these ads and they will not actually be popping up in-between friends snaps but rather at the end of that individual's story.

 

The adverts will be produced by the outside companies rather than the Snapchat team and users will be able to swipe up and see longer videos, visit the company's site or download their app. 

 

The change is set to roll out over the next few weeks.